Branding & Logo

Below are some key details that designer always consider while designing a logo and branding for a company:

1. Brand Identity: A successful brand identity is created based on the company’s values, purpose, vision, and mission. The brand identity should reflect the company’s core values and attributes, which can be presented through the logo.

2. Color Scheme: Colors play an important role in brand identity. The selected colors should correlate with the company’s ideology and convey a message or emotion. Colors can be used to differentiate the logo and brand from competitors.

3. Typography: The font used in the logo and branding should match the company’s image and personality. It must be legible and easy to read on various devices and mediums.

4. Design Elements: It is essential to use design elements that connect with the company’s overall personality and message. For example, a car company could use a tire icon in its logo, indicating movement, speed, and strength.

5. Consistency: Consistency in branding is crucial, ensuring that the branding and logo are consistent across all marketing channels, such as websites, social media, marketing materials, and business cards.

6. Simplicity: The logo and branding should be simple and easy to recognize, increasing the likelihood of being remembered by customers.

7. Adaptable: The logo and branding design should be adaptable to fit different mediums and sizes, from billboards to business cards, from websites to mobile devices.